The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

This volume examines the political economy of neoliberalism in India and offers cases of resistance and alternative organizing. It departs from existing conversations that focus on the state's policies and decisions, and focuses on the violence unleashed by corporate forces. It should be of interest to anyone curious about the collapse of crucial infrastructures such as healthcare and the news media, or the rhetoric of corporate social responsibility, and why there are people's movements and organizations rising from different geographies. While offering in-depth case studies of oraganisations within India, such as The Wire, The People's Archive of Rural India, Kudumbashree, and Left Word Books, it also informs conversations across the world on alternative forms of organizing. These accounts have two imperatives: first, to train our attention on corporations and where capitalism produces its vast waste lands. Second, to imagine the possibilities of another world. The contributors to this volume write to resist the status quo, explore alternative ways of organizing, re-imagine social relations, and rekindle hope.